Reporting to the Senior Director of Marketing and working alongside our Marketing team, you’ll oversee the production and management of current and new properties, pages and concepts for our online presence.
You will also be responsible for general site maintenance and updates, including creation and improvement of the layout, text, video, audio, images and other assets within our website, blog and other channels. You will use analytics to understand and drive continual improvements, including optimal user experience throughout all properties.
Strong technical knowledge is a must and design flare is important to be effective in this role.
RESPONSIBILITIES
- Manage the backlog and workflow for incoming change requests, working with stakeholders to understand requirements/priorities
- Manage reporting and analytics tools across multiple web properties and provide perspective on what’s working/what’s not, along with action plan for improvement
- Conduct frequent A/B testing to optimize user journey and conversions
- Analyze post-implementation data to measure impact of changes and develop go-forward recommendations
- Find ways to boost the popularity of the website and increase user activity while working with the team to conceive, design and launch new web assets
- Work closely with the demand generation team to execute online marketing campaigns and drive conversion improvements
- Manage SEO efforts and continually seek out improvement strategies
- Collaborate with product marketing to drive continual improvements across our web property content
- Lead wireframe creation for new website components and projects
- Work closely with internal and external design resources
REQUIREMENTS
- 5+ years experience in Web Production or Web Development, with progressive responsibility
- Strong project management skills and the ability to manage a high volume of work and multiple tasks/projects simultaneously
- Effective at managing through shifting priorities and making judgment calls quickly to ensure deadlines are met
- Attention to detail and ensure strong quality assurance process
- Familiar and comfortable with current web technologies while maintaining W3C standards
- Strong working knowledge of SEO best practices
- Expertise in A/B and multivariate testing best practices and approaches
- A solid understanding of cross browser compatibility
- Understanding of UX best practices, including registration/validation methods, navigational structures, site architecture etc.
- Dynamic, articulate, and confident personality with ability to successfully drive projects with minimal guidance
- Ability to work independently and collaborate across teams
- As social junkies, we encourage you to blog, tweet and engage across social networks to share thought leadership and the latest company events
- A love for the startup life and British accents (for trips to our UK office)